
Portfolio
With a rich background in writing and content creation, developed concepts and scripts for digital campaigns and videos across various channels.
Films
Sarvam Thaala Mayam
Managed schedules, coordinated crew and logistics, ensured safety, and facilitated communication to align with the director’s vision for seamless film production. Assisted in developing and executing social media strategies and content, resulting in a 40% increase in audience engagement and a 25% boost in film promotion reach.
Ashok Leyland
Crafted a compelling 70th anniversary video by writing the script, filming, curating archival photos and videos, collaborating with the editor. Delivered a cohesive narrative celebrating the company's legacy and milestones.
Marks and Spencer India
Created marketing briefs for M&S India, conducted competitor analysis, and identified 5 new brand opportunities, leading to innovative digital campaigns for July - August 2022.
Arokya + Hatsun (HAP)
Collaborated with agencies and clients from 2017 to 2020 on multiple Hatsun and Arokya ads, developing script and storyboard, managing a 30+ crew, and ensuring timely delivery of brand and corporate films. Engaged with real dairy farmers across South India, capturing their life stories and transformed them into compelling visual narratives.
WayCool
Contracted by Waycool to create and execute video content for TV, websites, and digital platforms, overseeing all stages from script development to final production for corporate, ad, and sponsorship films, while collaborating with executives to ensure impactful messaging.
GBR TMT
Collaborated with the client to develop a TVC for Children’s Day, rewriting the draft script and serving as the 1st Assistant Director to ensure a compelling visual story and smooth production.
Selected Sample Work
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Website copy and social media caption for Iris Film.
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Social media content and Youtube video descriptions for release of film Sarvam Thaala Mayam on Jio Music channel.
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Articles for education and health beat of Times of India Mumbai, main edition (2015).
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Provided script revisions to enhance character arcs and strengthen emotional impact for Sarvam Thaala Mayam (Netflix), The Village, Modern Love Chennai (Amazon Prime).
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Researched and strategized content to engage parents in hair dyeing routines, and developed ideas for offline events and activations for the Campus Ambassador Programs of the Birds of Paradyes brand.
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Creation of website and Instagram page for The Ivory Workshop (small business) including brand voice and tone, website copy, instagram content.